Risk and Uncertainty

Roles: hazard, exposure, portfolio, hedge, diversification, downside

The cognitive and institutional management of uncertain outcomes — estimating probabilities, distributing exposure, hedging against loss, and deciding under incomplete information. As a target domain, risk absorbs metaphors from gambling (betting, stakes), agriculture (eggs in baskets), navigation (charting a course), and warfare (defensive positions). The domain spans informal folk wisdom through formal decision theory and financial engineering.

As Source Frame (1)

Applied To This Frame (3)