Ethics and Morality

Roles: moral-agent, moral-patient, obligation, transgression, virtue, vice, judgment, conscience, punishment, redemption

The domain of right and wrong, good and evil, duty and transgression. Covers moral reasoning, ethical judgment, conscience, guilt, innocence, and the social systems that enforce moral norms. As a target domain it draws heavily on physical source frames — accounting (moral debts and credits), cleanliness (moral purity), straightness (moral rectitude), vertical orientation (moral standing) — because moral experience is abstract and needs concrete structure to become thinkable and communicable. Lakoff’s Moral Politics (1996) argues that entire political worldviews are organized by different metaphorical mappings onto this domain.

Applied To This Frame (33)