Cleanliness

Roles: purity, contamination, washing, stain, filth, hygiene, sanitization, pollution, sterility, contagion

The domain of physical cleanliness and contamination: washing, scrubbing, staining, polluting, purifying, sterilizing. Governs the distinction between clean and dirty, pure and impure, sanitized and contaminated. The frame carries strong affective valence — disgust at filth, satisfaction at cleanliness — which makes it a potent source domain for moral reasoning. Operates at scales from personal hygiene to environmental pollution.

As Source Frame (1)

• Morality Is Cleanliness → ethics-and-morality