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Groupthink

mental-model proven

Categories: psychologyorganizational-behaviordecision-making

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The deterioration of mental efficiency, reality testing, and moral judgment resulting from in-group pressures. Irving Janis coined the term in 1972, modeled on Orwell’s “doublethink,” to describe how cohesive groups can make catastrophically bad decisions precisely because of their cohesion.

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Origin Story

Irving Janis, a research psychologist at Yale, published Victims of Groupthink in 1972 (revised as Groupthink in 1982). He was trying to explain how intelligent, experienced advisors could collectively produce decisions as disastrous as the Bay of Pigs invasion (1961), where virtually every assumption was wrong and virtually every advisor later admitted they had harbored doubts but said nothing.

Janis modeled the term on Orwell’s “doublethink” — the ability to hold two contradictory beliefs simultaneously — and on “1984”-era compound words designed to sound ominous. The coinage worked: “groupthink” entered general vocabulary within a decade and is now used far beyond its original foreign-policy context. The concept has been applied to corporate disasters (Enron, Challenger), technology (filter bubbles, echo chambers), and everyday team dynamics. Its popularity has arguably outpaced its empirical support, but it remains the most widely cited model of collective decision-making failure.

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